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User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.[1] Experience design is not driven by a single design discipline. Instead, it requires a cross-discipline perspective that considers multiple aspects of the brand/ business/ environment/ experience from product, packaging and retail environment to the clothing and attitude of employees. Experience design seeks to develop the experience of a product, service, or event along any or all of the following dimensions:
Duration (Initiation, Immersion, Conclusion, and Continuation)
Intensity (Reflex, Habit, Engagement)
Breadth (Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion, and Price)
Interaction (Passive < > Active < > Interactive)
Triggers (All Human Senses, Concepts, and Symbols)
Significance (Meaning, Status, Emotion, Price, and Function)
